Business-owner guide
USPS EDDM Retail rate $0.260/piece. Verified 2026-07-27.
Shared mailer vs EDDM: exact cost breakdown for a Twin Falls campaign
Published by Twin Falls Local Deals Editorial TeamUpdated
The same Twin Falls campaign priced two ways, so you can see exactly what a shared placement covers and what a solo EDDM postcard adds back in.
| Cost component | Shared placement | Solo EDDM (5,000) |
|---|---|---|
| Design | Included | $300 – $800 |
| Printing | Included | $800 – $1,200 |
| USPS postage | Included | ≈ $1300 |
| List prep / route coordination | Included | $200 – $500 |
| Proof of mailing | Included | DIY |
| Total per advertiser | $500 | $2,600 – $3,800 |
What you actually control
A shared mailer trades creative real-estate for cost. You get one panel and a category-exclusive spot; the publication controls the overall layout and the drop calendar. A solo EDDM piece gives you the entire postcard, every message hierarchy decision and the drop timing, in exchange for absorbing every line item yourself.
When solo EDDM is the right call
Solo EDDM makes sense when a single offer needs more than one panel to explain (a complex service, multiple SKUs, or a brand story), when you want to test route-level targeting the publication does not cover, or when you are willing to spend more per household to own the piece.