Shared Mailer vs. Solo EDDM: What Businesses Are Buying

Shared community mailer

Multiple noncompeting businesses share one coordinated piece. The model lowers the production and distribution burden for each advertiser, but each placement has limited space and the publication controls the overall layout.

Solo EDDM campaign

One business controls the entire piece, offer hierarchy and branding. That provides more creative room but the business carries the full design, printing, route preparation and postage cost.

Choose based on the job

A shared mailer can test an offer and build recognition. A solo piece can explain a complex service or support a larger promotion. Neither format guarantees response.

• • Compare total delivered cost
• • Confirm route and household details
• • Use a measurable response method
• • Judge results against gross profit, not revenue alone