Business-owner guide
USPS EDDM route lookup and Retail eligibility rules.
How many households can a Twin Falls mailer reach?
Published by Twin Falls Local Deals Editorial TeamUpdated
Practical household-reach numbers for Twin Falls direct mail, with the assumptions used to arrive at each figure.
| Scenario | Households | How it's built |
|---|---|---|
| Twin Falls Local Deals — North Twin Falls | 4,995 | Internal route plan; reconfirmed before production |
| USPS EDDM Retail — single business per day | Up to 5,000 | Retail limit per ZIP per day |
| USPS EDDM BMEU (permit) | Up to 5,000 per route, multi-day | Requires a mailing permit and BMEU drop |
Route selection, not ZIP totals
USPS EDDM is priced and delivered per carrier route, not per ZIP. Two campaigns hitting the same ZIP can reach very different households depending on which routes are selected. That is why we publish a route-verified household count rather than a ZIP-level estimate.
When you outgrow retail EDDM
Retail EDDM stops being practical past a few thousand pieces per day. Above that, most advertisers move to permit-based mail entry through a BMEU, which unlocks bulk rates and larger single drops but adds a permit fee and more paperwork.